Digital. Social. Branded Content. Outdoor. Print.
Somewhere along the way, big beer got a bad wrap. But the fact is, MillerCoors does a lot of good in the places where they live and brew. Being big allows them to treat their employees well - to safeguard the environment, suppliers and the thousands of people who've depended on MIllerCoors for their livelihood for generations. In this CSR campaign, we highlight these good works through personal stories.
To bolster brand affinity in key local markets, we researched and crafted several personal stories. Each one highlighting the positive impact MillerCoors has had on an individual's life as well as MillerCoors' positive impact in the community. These stories were served up in paid social and mobile. You can watch the video stories below.
We then translated the stories into local print and OOH.